LAHORE: The Pakistan Sports Board (PSB) and the Pakistan Hockey Federation (PHF) have traded blame over alleged mismanagement during the national hockey team’s participation in the second leg of the FIH Pro League in Hobart, Australia, prompting Prime Minister Shehbaz Sharif to take notice and order an immediate inquiry. The Green Shirts returned to Lahore […]

From EVO glory to ice hockey gold in Miami, Pakistan’s August was a buffet of surprise wins, near-misses, and classic “we’ll take the series decider next time” energy. Esports stayed elite, squash kept the flag high, taekwondo rained medals, and cricket… well, cricket remembered it’s August. Here’s the month that was for Pakistan’s sports: Cricket […]

It goes unsaid that the Asian countries have been producing tremendous cricketers who have a cult-like fan following which drives contemporary marketers to curate their branding and advertising strategies around cricket more than ever. According to research, up to 12% of the total ad spends in 2020 on television were on cricketing events in India […]

Pakistan’s Olympic javelin champion Arshad Nadeem has been awarded the Mohammed Bin Rashid Al Maktoum Global Sports Award in the Global Breakthrough Athlete category at the World Sports Summit in Dubai. Arshad Nadeem was honored for his record-breaking performance at the Paris Olympics, where he threw 92.97 meters to win the gold medal. The throw […]