KARACHI – Karachi Mayor Murtaza Wahab inaugurated a newly constructed road developed by English Biscuit Manufacturers (EBM), built using recycled industrial plastic waste, demonstrating how industrial waste can be transformed into repurposed infrastructure, addressing urban challenges while promoting environmental responsibility. Located near EBM\u2019s Karachi manufacturing facility, the road improves connectivity and eases movement in the surrounding industrial area, facilitating smoother movement for daily traffic and logistics.<\/p>\n\n\n\n
The initiative redirects low-value plastic waste from landfill, converting it into durable infrastructure. It also offers a scalable model for integrating recycled materials into Pakistan\u2019s infrastructure development. Sharing his perspective, Shahzain Munir, Executive Director at EBM, said, \u201cFor over 55 years, innovation has been central to our DNA. This initiative reflects our commitment to transforming waste into long-term value through circular solutions. As one of Pakistan\u2019s leading FMCG companies, we believe in acting first and then sharing our learning. Pakistan\u2019s progress depends on strong public\u2013private partnerships that drive real impact. I\u2019m grateful to The Mayor for taking the time out to honour and endorse our mutual intent through action.\u201d<\/p>\n\n\n\n
Speaking at the inauguration, Karachi Mayor Murtaza Wahab said, \u201cThis is the kind of practical innovation that Karachi needs, solutions that strengthen infrastructure while addressing environmental challenges. It is encouraging to see the private sector stepping up with initiatives that deliver real, measurable impact.\u201d Developed in partnership with Concept Loop, the project forms part of EBM\u2019s broader sustainability agenda, focusing on reducing environmental impact through innovation, circularity, and responsible resource use. By integrating recycled materials into infrastructure development, the initiative signals the potential to scale similar solutions across Pakistan\u2019s urban infrastructure landscape.<\/p>\n\n\n\n
The inauguration also included awareness and engagement activities to highlight the importance of sustainable practices and responsible waste management.<\/p>\n","protected":false},"excerpt":{"rendered":"
KARACHI – Karachi Mayor Murtaza Wahab inaugurated a newly constructed road developed by English Biscuit Manufacturers (EBM), built using recycled industrial plastic waste, demonstrating how industrial waste can be transformed into repurposed infrastructure, addressing urban challenges while promoting environmental responsibility. Located near EBM\u2019s Karachi manufacturing facility, the road improves connectivity and eases movement in the […]<\/p>\n","protected":false},"author":1,"featured_media":7180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[],"class_list":["post-7179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-infrastructure"],"_links":{"self":[{"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/7179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/comments?post=7179"}],"version-history":[{"count":1,"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/7179\/revisions"}],"predecessor-version":[{"id":7181,"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/7179\/revisions\/7181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/media\/7180"}],"wp:attachment":[{"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/media?parent=7179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/categories?post=7179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/tags?post=7179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}