Tamasha, Pakistan\u2019s leading digital entertainment platform powered by Jazz, has entered into a strategic partnership with Nukta, a digital content platform, to broaden the reach of credible digital news content for audiences nationwide. This first-of-its-kind partnership marks a shift towards platforms of the future, paving the way for the creation and distribution of Pakistani media.<\/p>\n\n\n\n
The signing ceremony, held recently at Jazz World Headquarters, brought together senior leadership from both organizations.<\/p>\n\n\n\n
Under the partnership, Tamasha will stream Nukta\u2019s flagship current affairs show, On My Radar hosted by leading journalist Kamran Khan, with new episodes available every Monday to Friday at 10:00 PM. Backed by a community of 32 million monthly active users (MAUs), Tamasha will support the program\u2019s visibility on its platform, ensuring audiences can conveniently access the content. Both Tamasha and Nukta will also explore collaborative opportunities to expand the show\u2019s reach and impact within Pakistan\u2019s growing digital media landscape.<\/p>\n\n\n\n
Aamer Ejaz, President Digital Platforms at Jazz, said: \u201cAs Pakistan\u2019s largest homegrown digital entertainment platform, Tamasha is built to serve millions of viewers with credible, relevant, and high-impact content. By uniting Tamasha\u2019s scale with Nukta\u2019s high-quality journalism, we are strengthening the digital news ecosystem \u2014 bringing premium current affairs programming to audiences in a way that is accessible, scalable, and sustainable. Tamasha\u2019s rapidly expanding audience base positions us to support the continued growth of quality digital journalism.\u201d<\/p>\n\n\n\n
Faizan Kamran Khan, Chief Operating Officer at Nukta, said: \u201cNukta was built on the belief that Pakistan deserves strong, independent digital journalism. With On My Radar\u2019s already existing audience of 2 million viewers, this partnership with Tamasha allows us to bring Kamran Khan\u2019s analysis to millions more viewers across the country. With Tamasha\u2019s distribution strength and our content expertise, this collaboration will help reshape how Pakistan consumes news in the digital era.\u201d<\/p>\n\n\n\n
In another significant milestone, Tamasha has been ranked Pakistan\u2019s second most searched tech term on\u00a0Google\u00a0in 2025, trailing only behind Gemini. The results, published in Google\u2019s Year in Search 2025 report, show that despite global AI tools dominating online interest, Tamasha outperformed several major international platforms to secure the runner-up position.<\/p>\n\n\n\n
Tamasha\u2019s rise in popularity is driven by its position as one of Pakistan\u2019s most versatile digital entertainment platforms. While exclusive streaming of major cricket tournaments \u2014 including the Pakistan Super League and key international fixtures \u2014 remained a powerful catalyst for audience growth, Tamasha\u2019s broader mix of live TV, dramas, news programming, and special event broadcasts further strengthened its footprint. This combination of premium sports content and diverse entertainment offerings has made Tamasha a go-to destination for millions of digital viewers nationwide.<\/p>\n\n\n\n
This is the second time Tamasha has achieved this milestone. In 2023, too, Tamasha was recognized as Pakistan\u2019s second most searched tech term, reaffirming its position as one of the country\u2019s leading and fastest-growing digital platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"
Tamasha, Pakistan\u2019s leading digital entertainment platform powered by Jazz, has entered into a strategic partnership with Nukta, a digital content platform, to broaden the reach of credible digital news content for audiences nationwide. This first-of-its-kind partnership marks a shift towards platforms of the future, paving the way for the creation and distribution of Pakistani media. […]<\/p>\n","protected":false},"author":1,"featured_media":6537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-current-affairs"],"_links":{"self":[{"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/6536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/comments?post=6536"}],"version-history":[{"count":1,"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/6536\/revisions"}],"predecessor-version":[{"id":6538,"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/posts\/6536\/revisions\/6538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/media\/6537"}],"wp:attachment":[{"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/media?parent=6536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/categories?post=6536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pakistanaffairs.com.pk\/index.php\/wp-json\/wp\/v2\/tags?post=6536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}