KARACHI – Karachi Mayor Murtaza Wahab inaugurated a newly constructed road developed by English Biscuit Manufacturers (EBM), built using recycled industrial plastic waste, demonstrating how industrial waste can be transformed into repurposed infrastructure, addressing urban challenges while promoting environmental responsibility. Located near EBM’s Karachi manufacturing facility, the road improves connectivity and eases movement in the surrounding industrial area, facilitating smoother movement for daily traffic and logistics.
The initiative redirects low-value plastic waste from landfill, converting it into durable infrastructure. It also offers a scalable model for integrating recycled materials into Pakistan’s infrastructure development. Sharing his perspective, Shahzain Munir, Executive Director at EBM, said, “For over 55 years, innovation has been central to our DNA. This initiative reflects our commitment to transforming waste into long-term value through circular solutions. As one of Pakistan’s leading FMCG companies, we believe in acting first and then sharing our learning. Pakistan’s progress depends on strong public–private partnerships that drive real impact. I’m grateful to The Mayor for taking the time out to honour and endorse our mutual intent through action.”
Speaking at the inauguration, Karachi Mayor Murtaza Wahab said, “This is the kind of practical innovation that Karachi needs, solutions that strengthen infrastructure while addressing environmental challenges. It is encouraging to see the private sector stepping up with initiatives that deliver real, measurable impact.” Developed in partnership with Concept Loop, the project forms part of EBM’s broader sustainability agenda, focusing on reducing environmental impact through innovation, circularity, and responsible resource use. By integrating recycled materials into infrastructure development, the initiative signals the potential to scale similar solutions across Pakistan’s urban infrastructure landscape.
The inauguration also included awareness and engagement activities to highlight the importance of sustainable practices and responsible waste management.
