Tamasha, Pakistan’s leading digital entertainment platform powered by Jazz, has entered into a strategic partnership with Nukta, a digital content platform, to broaden the reach of credible digital news content for audiences nationwide. This first-of-its-kind partnership marks a shift towards platforms of the future, paving the way for the creation and distribution of Pakistani media.
The signing ceremony, held recently at Jazz World Headquarters, brought together senior leadership from both organizations.
Under the partnership, Tamasha will stream Nukta’s flagship current affairs show, On My Radar hosted by leading journalist Kamran Khan, with new episodes available every Monday to Friday at 10:00 PM. Backed by a community of 32 million monthly active users (MAUs), Tamasha will support the program’s visibility on its platform, ensuring audiences can conveniently access the content. Both Tamasha and Nukta will also explore collaborative opportunities to expand the show’s reach and impact within Pakistan’s growing digital media landscape.
Aamer Ejaz, President Digital Platforms at Jazz, said: “As Pakistan’s largest homegrown digital entertainment platform, Tamasha is built to serve millions of viewers with credible, relevant, and high-impact content. By uniting Tamasha’s scale with Nukta’s high-quality journalism, we are strengthening the digital news ecosystem — bringing premium current affairs programming to audiences in a way that is accessible, scalable, and sustainable. Tamasha’s rapidly expanding audience base positions us to support the continued growth of quality digital journalism.”
Faizan Kamran Khan, Chief Operating Officer at Nukta, said: “Nukta was built on the belief that Pakistan deserves strong, independent digital journalism. With On My Radar’s already existing audience of 2 million viewers, this partnership with Tamasha allows us to bring Kamran Khan’s analysis to millions more viewers across the country. With Tamasha’s distribution strength and our content expertise, this collaboration will help reshape how Pakistan consumes news in the digital era.”
Tamasha: Pakistan’s Second Most Searched Tech Term
In another significant milestone, Tamasha has been ranked Pakistan’s second most searched tech term on Google in 2025, trailing only behind Gemini. The results, published in Google’s Year in Search 2025 report, show that despite global AI tools dominating online interest, Tamasha outperformed several major international platforms to secure the runner-up position.
Tamasha’s rise in popularity is driven by its position as one of Pakistan’s most versatile digital entertainment platforms. While exclusive streaming of major cricket tournaments — including the Pakistan Super League and key international fixtures — remained a powerful catalyst for audience growth, Tamasha’s broader mix of live TV, dramas, news programming, and special event broadcasts further strengthened its footprint. This combination of premium sports content and diverse entertainment offerings has made Tamasha a go-to destination for millions of digital viewers nationwide.
This is the second time Tamasha has achieved this milestone. In 2023, too, Tamasha was recognized as Pakistan’s second most searched tech term, reaffirming its position as one of the country’s leading and fastest-growing digital platforms.
