It goes unsaid that the Asian countries have been producing tremendous cricketers who have a cult-like fan following which drives contemporary marketers to curate their branding and advertising strategies around cricket more than ever.
According to research, up to 12% of the total ad spends in 2020 on television were on cricketing events in India which invests billions of dollars on an annual basis in multiple cricketing events.
Some of the most known cricket leagues include Pakistan Super League, Big Bash, and the Indian Premier League that are sponsored by prominent brands like HBL, Coca-Cola, Nike, Ford, Pepsi, OPPO, and many more who have led this trend from the front.
It is quite obvious that all of the sponsoring brands benefit greatly from these sponsorships and targeted advertising in stadiums, but it is also important to see the impact this has on the digital marketing landscape.
The rising influence of the online and digital space has created opportunities for brands that benefit from sports sponsorships via social media platforms.
These live sporting events mean a lot of brand exposure for these popular events that gain unprecedented attention from large audiences. This is purely because of fans coming together as they are compelled to support their teams.
Another noticeable instance of sports marketing is ICC Men’s T20 World Cup. The opportunities for sponsorships are exceptionally vast and there is a wide variety in viewership for demographics.
As a result of the pandemic, the ICC Men’s T20 World Cup will take place with fewer attendees under strict social distancing rules. However, with a lot more digital platforms investing in streaming rights, these sporting events target a larger audience digitally than usual.
The shift in the marketing superstructure has been tough on the preparation process. But with the latest technology, monitoring makes it easy to track for brands. The impact measured is useful for the brands to analyze where they should spend in the future.
Tracking user engagement is also beneficial for brands to find and predict as vast amounts of video and image content are being uploaded and shared on social media. The increased demand for evidence of ROI as a follow-up and support must come through data and tracking.
It is a staggering reflection of the fact that regardless of the medium, understanding the geographic, demographic, and other attributes of your audience reflects on recognition, especially in today’s pay-to-play social media environment to guarantee their messages are seen to build the reach of the brands.
The brand is about marketing, advertising, sponsorship, getting the name seen, and being associated with wonderful things.
With the ICC T20 World Cup starting soon, brands would be targeting cricket fans who are invested in the sport. Watching cricket is a huge emotional investment for viewers, and this is improving general morale, consumer interest, and brand optimism.
Brands’ biggest task ahead is to innovate and come up with strategies that can deliver value.
Living up to the phenomenon of sports marketing, Daraz (Alibaba Group) has also joined the sports marketing industry and is using the power of sports, which is deeply embedded in South Asia, to unite the users on its platform through multiple sports partnerships.
One great opportunity explored by the brand was Tokyo 2020 as part of Alibaba Group’s worldwide partnership where they aimed to deliver dreams of local Olympians in Pakistan, Bangladesh, Sri Lanka, and Nepal.
More recently, Daraz Pakistan, Bangladesh, and Sri Lanka partnered with the local cricket boards for strategic partnerships to enjoy branding in the sport. Recently, Daraz Pakistan has become the exclusive live cricket streaming partner for ICC Men’s T20 World Cup.
Featuring a total of 45 matches in the UAE, the ICC T20 World Cup will start from 17th October 2021 with the semi-finals scheduled for the 10th and 11th of November, and the Final on 14th of November 2021.
All the matches will be live-streamed on Daraz App. Visit the Daraz app to see the full T20 World Cup 2021 schedule.
Advertisers in Pakistan will be able to advertise on Daraz during the live stream of the ICC T20 World Cup, which Daraz will be showing exclusively.
With the largest digital audience base in Pakistan, it will be a great opportunity for the advertising fraternity to expose their brands to millions of people who are digital natives.
